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Website Optimisation
As one of the few Google Website Optimizer Certified Partner and Website Optimizer Technology Partners in the world, Internetrix is able to help you continuously improve your website convestions through implementing optimization campaigns.
Our Online Performance division offers an on demand hourly rate for helping fix highly specific website optimisation campaign problems like no data coming into your test or a lack of click throughs resulting in a lack of meaningful variation results.
For those organisations who want and need a specialist website optimiser testing vendor to work with on an ongoing capacity we offer preferential rates through contracted Maintenance Agreements of 25, 50 or 100 hour bundles which then allow us to deliver website optmisation services across our website optimizer service methodology.
When engaged as an ongoing website optimiser specialist we deliver our expertise in the following areas.
Experiment selection |
Internetrix can advise you on the appropriate type of experiment to run. This means helping you choose whether you should be using an A/B Split test, or whether a Multivariate test will provide better insights given your business objectives. |
Alignment with objectives |
Internetrix will ensure that your experiment is aligned with your objectives, which may include improving the usability of your current website, or increasing conversion rates and sales. |
Measuring campaign success |
A crucial consideration is planning the measure of success, whether it be a goal page, a file download, or simply a certain amount of time spent in user engagement online. Internetrix will advise you on the available options. |
Content considerations |
Planning the content and the variations on your content for your experiment typically refers to the process of mocking up web pages and variations so that the implementation team takes into account all considerations in the creative and technical phases. |
Design recommendations |
We spent 10 years building our own Freestyle Content Management System which is our proprietary CMS solution. Since 2010 and in recognition of the changing CMS industry we collaborated closely with SilverStripe in Wellington, New Zealand and now work closely with their open source Content Management System, called - wait for it, SilverStripe. We recommend SilverStripe as a great CMS solution. With its large community of developers across the world there is a constant flow of new modules available for customers to choose, and if there isn't a ready made module then we go ahead and build whatever is needed to get the website project delivering the required functionality. |
Implementation considerations |
This aspect of our engagement with your team involves planning the content or web page sections to test, if a multivariate experiment is used, such as the headline, image, text, banner and 'call to action' areas. Internetrix adds value throughout this process based on our knowledge of what is feasible in the implementation phase. |
Typically we engage in projects that follow a high level set of tasks which include:
Experiment Planning
- Identify test & goal pages
- Define the variations & content to test for the experiment
Experiment Implementation
- Implement experiment, which includes deploying the code & inputting variations
- Preview & run experiment
Evaluation and Reporting
- Analyse results / conversions
- Infer causes & recommend actions
- Outline further experiment options
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