Google Analytics

As a Google Analytics Certified Partner we know Google Analytics is a very powerful product, and very often under-utilised.  We get calls from people wanting one-off answers to their very specific questions, through to large digital businesses who want to engage a Google Analytics specialist partner.

Our Online Performance division offers an on-demand hourly rate for helping fix those highly specific problems. For those organisations who want and need a specialist vendor to work with in an ongoing capacity, we offer preferential rates through contracted Maintenance Agreements of 25, 50 or 100 hour bundles which then allow us to provide service across the following areas:

Reporting Planning

Report requirements can be defined and published in our Project Plan, detailing the non-standard and advanced reports to be implemented. Once you agree, we go about configuring them.

Implementation

We work with your strategy, marketing, development, infrastructure or analyst teams in order to deliver your digital strategy requirements. 

Filter and Profile Setup

We implement profiles, advanced filters, custom variables and multi-channel funnels according to your requirements. This allows appropriate data to be collected relevant to your digital strategy and online conversion objectives. Profiles can be designated for each particular tracking purpose as well as a central roll-up profile that contains traffic for all circumstances.

Custom Maintenance

Includes configuration of goals, big funnels and event tracking as required for your website. We're very comfortable implementing custom tracking codes with things like link tagging/tracking of AJAX, HTML, PDF, Flash, multi-sites, links to external websites, flash video and form inputs, just to name a few we've had experience with. 

Outside of those broad areas, if you relate to these common scenarios, then you fit right in with the people we typically help.

• Updating your account based on website modifications or an upgrade

Successful websites rarely stand still. If you need to change parts of your analytics implementation, add new page content or make any other website change, we can ensure that a proper Google Analytics migration plan is in place and that all data integrity is upheld through the change / migration. 

• Setting up filters to exclude analysis of specific visitors

Filters are a crucial component in Google Analytics, as they allow you to have copies of your website visitor data focused on specific areas of interest. They are also useful for excluding "noise" from your statistics, such as your internal employees using your website. With an exceptionally strong technical background, our team can help set up complex filters so you can get special slices of data to make informed decisions with confidence.

• Configuring Goals and Funnels

Goals and Funnels provide important ROI insight into the performance of your website. However, they have some limitations that can be confusing. We can help you set up goal and funnel pages to achieve deeper analysis of how visitors are travelling through your website, and at which stage of your funnel they are leaving before the target conversion.

• Campaign Configuration & Setup

One of the great features in Google Analytics is the ability to track conversions, traffic and sales back to individual marketing campaigns. While search engine keywords and Google AdWords are applied to your Google Analytics reports automatically, other forms of online campaigns require special codes - known as link tagging - to ensure that Google Analytics knows how to attribute and track the traffic. We help with campaign configuration.